BloombergCatalyst Update: Plant-Based Food Use Is Growing ‘Unbelievably Fast.’ Matias Muchnick, founder and CEO of vegan startup NotCo, said Wednesday at the Bloomberg New Economy Catalyst virtual event that demand for plant-based cuisine is fast expanding, aided by the epidemic and a young population. At the summit, lawmakers and business leaders from around the world are addressing climate change and its implications for food security, energy, and the economy. Gro Intelligence is collaborating with financial institutions to make climate change a “asset class,” and Shiok Meats is attempting to make climate change a “asset class” as well.