On July 11, 2017, bottles of Pepsi are shown in a grocery store in Pasadena, California, United States. Mario Anzuoni/REUTERS/File Photo Reuters, 1 July – PepsiCo Inc (PEP.O) announced on Thursday that by 2025, it wants to lower sugar content in sodas and iced teas by a quarter and introduce more nutritious snacks in the European Union, in order to attract more health-conscious consumers in its second-largest market. The business plans to reformulate goods with low-calorie sweeteners, develop healthy snacks like PopWorks popcorn, and expand low-fat brands like Lay’s Oven Baked to new areas as part of their campaign. To combat health and obesity issues, soda companies have been under pressure to cut added sugar in their drinks, particularly in Europe, where some nations have imposed tariffs on sweetened sodas, fruit juices, and flavoured water. “Today, nearly one in every three beverages we sell in Europe is sugar-free, and we expect this trend will continue to rise over time,” said Silviu Popovici, Chief Executive Officer of PepsiCo Europe. Last year, Europe accounted for over a fifth of PepsiCo’s total sales, making it the company’s second-largest revenue generator behind North America. In beverages such as Pepsi-Cola, Lipton Ice Tea, and 7UP distributed throughout Europe, the corporation plans to reduce added sugar levels by 25% by 2025 and 50% by 2030. PepsiCo is aiming for a more than tenfold increase in sales by 2025 and a $1 billion portfolio by 2030, with the goal of making healthy snacks its fastest growing food category over the next four years.UNESDA, which represents Europe’s soft drinks industry, including Coca-Cola and Suntory Beverage, announced on Tuesday that it would work to reduce average added sugars in beverages by 10%. Nivedita Balu and Siddharth Cavale in Bengaluru contributed reporting, and Devika Syamnath edited the piece. The Thomson Reuters Trust Principles are our standards./nRead More