Reuters Chinese consumers are flocking to domestic brands, creating a lucrative opportunity for investors. HONG KONG/BEIJING (Reuters) – He Shuang, a student at a U.S. university who was trapped in her hometown of Chongqing, southwest China, during the pandemic, has added more than 300 domestic companies to her Taobao online mall favorites list. Demand for local brands has been fueled by a boom in online purchasing after people were kept indoors due to COVID-19 last year, a market recovery since then, and infrastructure that allows sellers to expand up quickly. “Once you try it, you’ll realize that the quality of local products is just as good as foreign products,” said He, who favors Chinese names such as Carslan eye shadows and Feiyue footwear, as well as Bestore Co snacks and Miniso homeware.
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