Adrian Cheng’s C Ventures invests in tech accessories brand CASETiFY to tap Gen Z

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Adrian Cheng’s C Ventures invests in CASETiFY, a tech accessory firm, in order to recruit Gen Z New World CEO Adrian Cheng.

Eudora Wang contributed to this article.
30 June 2021

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C Ventures, a Hong Kong-based venture capital firm co-founded by New World CEO Adrian Cheng, has invested an eight-figure sum in CASETiFY, a worldwide direct-to-consumer tech accessories business.

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CASETiFY electronic accessories Adrian Cheng C Ventures

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