Rideshares are currently deploying tablets with proprietary AI business SaaS platform technology for digital advertising.
Alfi digital screens have been successfully deployed in Miami-based rideshares, and a simultaneous deployment in Orlando and Tampa is set to begin on July 18.
Alfi has purchased 10,000 more digital screens after over 30,000 ridesharing drivers countrywide registered.
7 July 2021, Miami Beach, FL — Alfi, Inc. (Nasdaq: ALF) (“Alfi” or the “Company”), an AI enterprise SaaS platform company that combines computer vision and machine learning models to enable content publishers and brand owners to deliver interactive, intelligent information without invading user privacy, announced today that it will begin installing Alfi tablets in vehicles operated by Uber and Lyft drivers in the Orla area.
This expansion beyond the Miami area builds on the successful cooperation Alfi has established with independently contracted Uber and Lyft drivers, providing them with a new cash stream while also improving the passenger experience. Alfi has made an order for 10,000 more Lenovo digital tablets in preparation for its planned roll-out to ten major cities.
Alfi provides relevant and interactive digital out-of-home (“DOOH”) advertising experiences, ethically and respectfully delivering content to end-users while providing DOOH advertisers with never-before-seen DOOH targeting precision.
“We fully intend to repeat the success we experienced in the Miami roll-out,” said Ron Spears, Alfi’s CRO. “Our expansion into the Orlando and Tampa markets is the next step towards reaching additional drivers, riders, and advertising,” he said. “Our digital advertising SaaS platform offers a real and distinct value proposition, allowing advertisers to achieve better results with more targeted content, while rideshare operators gain a potentially significant revenue stream, and passengers’ experiences are vastly improved when they receive relevant in-ride content while maintaining their privacy. With 10,000 more displays on the way, our team is gearing up for rollouts in nine more locations in 2021.”
“We hold our ridesharing drivers in high regard as hardworking individuals attempting to make a living. With Alfi’s revenue share program, they may supplement their income by doing nothing but driving their automobiles. We have direct ties with each rideshare driver, and while we do not currently have any direct relationships with Uber, Lyft, or any of the ridesharing companies, we would welcome the opportunity to engage with them in a way that benefits everyone “Alfi’s CEO, Paul Pereira, stated. “In the United States, there are over three million rideshare drivers, and Alfi will assist those we can reach by providing free tablets, free installation, and revenue-sharing opportunities.”
Advertising customers can acquire strong reach, dynamic visuals, and personalized message capability by age, gender, geography, consumer emotion, brand behavior, and interests by employing Alfi’s technology, all in real-time. Alfi’s computer vision can alter and run advertising remotely, ensuring that the right material is delivered to the right person at the right time in an ethical, polite, responsible, and privacy-compliant manner.
Advertisers and organizations are increasingly expecting better performance and capabilities from the advertising technologies they use. When someone views a video commercial, Alfi delivers data-rich reporting functionality that tells advertisers about the number of views, each viewer’s reaction to the ad, and other important data and analytics.
Privacy and Alfi
Alfi’s software transforms a digital display into an intelligent screen capable of detecting viewers and serving the appropriate messages, enhancing the value and effectiveness of media. Alfi’s patented software detects what, not who, is watching a digital out-of-home ad and offers content that is appropriate for the viewer’s gender and age.
This type of anonymous, yet targeted advertising, according to Alfi, is the future of the industry, especially as corporations move away from cookies and deep data collecting of a consumer’s personal information and browsing history. Alfi detects a face and predicts the age and gender of the person gazing at the screen using subtle facial signals and perceptual features. As a result, Alfi use facial detection rather than facial recognition. Facial detection differs from facial recognition in that the former involves analyzing or detecting patterns and emotions, whilst the latter involves storing data in order to recognize or identify an individual against existing content.
Without collecting or keeping personal data or facial photos, Alfi’s clever technology identifies behavior. It sets new norms by giving marketers with precise targeting information collected in non-intrusive ways that are consistent with GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), and HIPAA (Health Insurance Portability and Accountability Act) (Health Insurance Portability and Accountability Act).
GDPR and CCPA focus on the gathering and storage of personal data, and Alfi complies with these privacy rules because it does not collect any personal identifiers or information.
Alfi Inc. is a company based in the United States.
Alfi, Inc. develops solutions that increase openness and accountability in the digital out-of-home advertising industry. Alfi, Inc. has been working on its artificial intelligence advertising platform since 2018, with the goal of delivering tailored advertising in an ethical and privacy-conscious manner.
Visit https://www.getalfi.com for additional information.
Statement of Safe Harbor
There are forward-looking statements in this press release. These statements are made pursuant to the US Private Securities Litigation Reform Act of 1995’s “safe harbor” provisions. Forward-looking statements are those that are not historical facts, such as statements about the Company’s beliefs and expectations. Forward-looking statements are fraught with risks and uncertainties, and a variety of factors could cause actual outcomes to differ substantially from those projected in any forward-looking statement. Words or phrases like “may,” “will,” “expect,” “anticipate,” “target,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to” or other similar expressions can be used to identify forward-looking statements in some situations. The Company’s SEC filings contain additional information on these and other risks, uncertainties, and factors. All information in this press release is current as of the date of this press release, and the Company assumes no obligation to update such information unless required by law.
Contact Information for Alfi Inc.
Chief Financial Officer Dennis McIntosh d.mcintosh@getalfi.com
Investor Relations at Alfi Inc.
IR TraDigital
+1-646-418-7002 kevin@tradigitalir.com Kevin McGrath +1-646-418-7002 kevin@tradigitalir.com
Media Contact for Alfi Inc.
Laura Schooler / Danielle DeVoren
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