The backyard pool has turned into a major cash cow. For years, a number of variables have fueled the tendency. Many Americans are relocating to the suburbs, relocating to warmer climates, and increasingly trying to improve the quality of their own backyards. Retailers and distributors like Leslie’s and Pool Corp. are vying for a piece of the lucrative pool supply business, which promises a regular stream of money from customers wanting to keep their pools from turning green. There are some short-term issues, such as a chlorine tablet shortage caused in part by a huge fire at a Louisiana plant, which has resulted in a chlorine scarcity, limiting supply and rising prices. Pullbacks in the home market could limit new pool development in the long run. However, once a home has a pool in the backyard, the most cost-effective thing to do is maintain it, thus companies who focus on upkeep will likely experience consistent sales./n
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