On Tuesday, Ant Group announced a strategic partnership with NBA China that will see the NBA’s video content appear for the first time on Alipay, the leading open digital platform in China. Through the collaboration, the two sides will create customized NBA experiences for NBA fans and a large number of users on Ant Group’s platforms by jointly developing original video content, joint membership, an NBA mini-program, joint marketing campaigns, digital collectibles, and social responsibility initiatives to engage fans and communities. Ni Xingjun, chief technology officer of Ant Group and chairman of Alipay, said Tuesday, “The collaboration, which brings high-quality NBA content and creators to our platform, is an important step for Alipay to embrace the content ecosystem as an open platform.” [Reuters]
