AAPL stock plummets below the old record high of $145.09.
Apple releases earnings on Tuesday, July 27.
The tech giant stock now targets key $137 support.
Apple shares suffered a pretty nasty fall on Monday with the tech behemoth giving up nearly 3% to close at $142.45. In the process, Apple stock broke the previous record high at $145.09 and also broke the 9-day moving average. The negative price action was not Apple related though, as stock markets across the globe suffered steep falls on Monday. High valuations were a concern and so too was the emergence and dominance of the Delta variant of covid.
Markets had performed exceptionally strongly for 2021 and Apple had staged a very strong move for most of June and into July. The move was not too surprising as it had lagged some mega tech, FAANG peers and needed to play catch up. But now the rally has stalled so is it a case of buying the dip or has something changed?
Apple key statistics
Market Cap
$2.44 trillion
Enterprise Value
$2.1 trillion
Price/Earnings (P/E)
32
Price/Book
38
Price/Sales
9
Gross Margin
0.4
Net Margin
0.23
EBITDA
$100 billion
Average Wall Street rating and price target
Buy $159
Apple (AAPL) has performed nicely for those on the long side with returns nearing 10% over the last month alone. So, is this current setback a buy-the-dip opportunity or a turn and the start of a bearish trend? We probably need to wait for results to confirm that, as the news flow is currently relatively light. There have been some concerns over Apple’s return to work policy which may have a negative slant but nothing too serious here for bears to get excited about.
Looking purely at the chart and technical levels we can see now the 9-day moving average has broken so the short-term trend has turned. The next level comes at the 21-day moving average at $140.51 but this is not strong support. Better to wait for $137 before trying a long position, as from $142 to 137 the volume profile is light meaning, less price support. But is there a possibility to buy at current levels?
Tuesday is likely to see a bounce after Monday’s sharp falls and a break of the 9-day moving average would be an opportunity to get long Apple stock again. Just use a stop or some form of risk management as this is not a strong risk-reward trade. Ahead of earnings next week the direction is likely to be choppy. Keep an eye also on the Moving Average Convergence Divergence (MACD) as it appears to be about to crossover, which is a bearish signal.
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