Today’s Apple event, chock-full of the company’s products that will help decide whether the company meets, exceeds or undershoots Wall Street expectations for its future growth and performance, had little to no impact on its share price. It’s almost humorous; certainly Apple’s shares can move in the wake of an earnings release, but a new product digest? Today, for example, Apple shares closed the day off 1.28% and have since fallen a further 0.36%.

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