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Beyond Chicken Tenders are now available in restaurants across the country.

Beyond Meat is a service provided by Beyond Meat.

The stock market is down today, but

Meat Isn’t Everything

Thursday, it is scarcely moving, making it an outperformer. This could be attributed in part to the launch of synthetic chicken tenders by the alternative protein company. Beyond Meat (NASDAQ: BYND) announced on Thursday that its new chicken tenders will be available statewide immediately. The company boasted about the product’s 14 grams of protein per serving, as well as the fact that it has 40% less saturated fat than the leading traditional chicken tender.

Beyond Meat was a pioneer in the imitation chicken area, albeit it has proven to be more difficult to crack than plant-based beef. The tenders will be the first Beyond chicken product to be offered in the United States since the firm discontinued its frozen chicken strips in 2019 to focus more resources on its famous Beyond Burger. Diners will be able to sample the food at stadiums, hotels, and college campuses in the future. The corporation, on the other hand, made no indication of whether or not the chicken tenders would be sold in stores in the future. During the pandemic, when people avoided eating out in general, Beyond Meat’s restaurant sales plummeted, and increased sales at retailers couldn’t always compensate for those lost sales in the food service channel. With the economic revival, many observers predict Beyond Meat’s out-of-home sales to recover. The move comes at a time when chicken is particularly popular among consumers. In the so-called chicken wars, fast food behemoths are outdoing one another, and the business is booming.

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In recent trade, Beyond Meat stock was practically unchanged at $140.30, while the S&P 500 and Dow Jones Industrial Average were both down 0.7 percent and 0.6 percent, respectively. Beyond’s stock is up more than 12% so far this year. Of course, much of Beyond Meat’s current resiliency could be attributed to its status as a possible meme trade, which occurs when retail traders drive up the price of a stock with a large percentage of wagers against it. Other meme stocks, such as

GameStop

(GME) together with

AMC Entertainment Holdings is a company that produces movies.

(AMC) were marginally higher at the time of this review, after dipping earlier in the day on Thursday. To contact the editors at Barron’s, send an email to editors@barrons.com./nRead More