Charlie Bigham recently received an email from a customer who had eaten his company’s meals for more than 400 days through the pandemic. “Even more than I do!” said Bigham, a 54-year-old former management consultant whose face, stamped on many of the 80,000 or so meals consumed in the UK every week, will be familiar to those who turned to his food over the past year. Twenty five years ago, Bigham saw a niche in the market for the sort of tasty but quick food that he wanted after a busy day.
