Topline
Disney and Warner Bros. Discovery announced Wednesday they will launch a streaming bundle with Disney+, Hulu and Max this summer, marking the latest shift in the streaming realm toward bundling top brands.
Key Facts
The bundle will be offered with ad-supported and ad-free plans, though it is unclear how much each plan will cost consumers.
No exact release date has been given for the bundle, which will feature content from brands such as ABC, CNN, Marvel, DC, Food Network, Searchlight and more.
Disney’s current bundle, which includes Disney+, Hulu and ESPN+, is $14.99 a month with ads and $24.99 a month without ads, suggesting the newly announced bundle including Max could have a higher price tag.
Disney said in a statement further details about the bundle will be shared in the coming months.
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Key Background
Disney reported a $47 million quarterly operating profit for its Hulu and Disney+ streaming services in its earnings report Tuesday, while Warner Bros. Discovery secured $103 million in profit in 2023 through its direct-to-consumer division, which includes the Max streaming service, according to its latest earnings report. Disney CEO Bob Iger said during Tuesday’s earnings call that the company expects streaming to be a “growth driver.”
Further Reading
Disney Stock Limps To Worst Day Since 2022 Despite Surprise Disney+ Profit (Forbes)
