The Dividend’s Influence
It’s easy to lose sight of what those prices signify in a world fascinated with stock price movements: the value of owning a company’s future profit potential. The dividend, which is a cash payment paid to stockholders representing a portion of a company’s retained earnings, is one of the most important ways that profit potential becomes profit actualization in an investor’s pocket. The amount of earnings a firm has left over after paying dividends to its shareholders is known as retained earnings, which is listed under the shareholder’s equity section of the balance sheet. RE = BP + Net Income – Dividends is the formula for calculating retained earnings. Where BP stands for Retained Earnings at the start of the term. Revenue – Expenses = Net Income
Before we get into why dividends are important in the long run, consider the following graph, which shows how much of a difference reinvested dividends would make in a five-year holding of NYSE:MMC versus dividends held as cash and ordinary price appreciation.
Three values are plotted over a five-year period in the graph below:
1) The value of a $100 investment in MMC assuming no price increases.
2) Without reinvestment, the value of a $100 investment in MMC.
3) The value of a $100 MMC investment if dividends were reinvested promptly.
4) The value of a $100 NASDAQ:SPY investment if dividends were reinvested promptly.

Mechanics of Dividends
The ex-date for dividends will be declared. This is the deadline for receiving a dividend if you own a share by this date. Because anyone buying the stock now will not get the dividend, the market price of each share is likely to drop by the amount of the dividend when trading closes on that day.
However, when the market reopens the next day, the stock price may rise above its previous close or continue to fall short of its previous value. This ambiguity stems from the broad market pressures that prevail on any given trading day. For example, the company’s industry could be trading up due to good news, entirely offsetting buyers’ lack of dividend rights…or, alternatively, the company’s industry could be trading down due to bad news.
When comparing the value of MMC’s reinvested dividends to those of index ETFs

The graph above illustrates how much MMC dividends have returned when compared to the popular ETFs SPY and NASDAQ:QQQ (which track the components of the S&P 500 and NASDAQ 100, respectively, and pay out dividends for their underlying securities). The bars could not be lower than zero since a reinvested dividend is a fraction of a business’s share, and company shares cannot be lower than zero. It’s also worth noting that the MMC bar reflects the ultimate difference between the red and blue lines in the previous graph.
When looking at the price chart of MMC’s common stock, it’s clear that price appreciation alone misses out on a significant amount of value if one plans to hold the stock for a long time. This is also true for other stocks; see all of Benzinga’s dividend data here (https://www.benzinga.com/calendar/dividends-ex) or in Benzinga Pro’s enhanced view./nRead More