Ford Laid Out Its Plans for an EV Future. The Market Is Getting It Wrong. | Barron’s


Ford Motor

finally gave investors a peek at the electric-vehicle start-up it’s been incubating inside its 119-year-old self. While the stock’s decline suggests disappointment, there’s more to like than the market is giving it credit for.

In 2022, Ford (ticker: F) announced that it was rearranging itself and would henceforth be reporting separate results for its traditional car business, its commercial business, and its EV business. Those segments are now referred to as Ford Blue, Ford Pro, and Ford Model e. On Thursday, Ford showed analysts and investors how each business was doing, restating results for 2021 and 2022 while giving some guidance for 2023.

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