Esports Entertainment Group and Hall of Fame Resort and Entertainment (NASDAQ: HOFV) announced a deal on Friday (NASDAQ: GMBL).
What Happened: Esports Entertainment Group, an esports entertainment and online gambling company, will introduce esports to Hall of Fame Resort and Entertainment’s Hall of Fame Village, which is powered by Johnson Controls International PLC (NYSE: JCI).
The Reason for Its Importance: The official esports provider for the Hall of Fame Village powered by Johnson Controls will be Esports Entertainment Group, which will operate in a 7,000-square-foot eSports entertainment facility at the Destination, alongside Topgolf Swing Suites and Don Shula’s.
HOFV will profit from having the ability to meet demand for esports entertainment, while Esports Entertainment gets a crucial partner in its goal to control the football industry, both in terms of esports and gambling, with sports betting legalization currently being a hot topic in Ohio.
What’s Next: This eSports complex in Canton, Ohio, is scheduled to open in 2022 and will act as a nexus for all esports fans.
According to company executives, it’s a win-win situation.
“This agreement puts our brand in front of professional football fans,” said Grant Johnson, CEO of Esports Entertainment Group.
“It also fits in perfectly with our recent strategic expansion into Ohio.”
“We are happy to work with the well regarded EEG to offer fans a new state-of-the-art facility at the village,” said Michael Crawford, president and CEO of HOFV.
Price Changes: At press time, Esports Entertainment Group’s stock was trading at $10.71, up 2.88 percent on the day. Hall of Fame Entertainment was trading at $3.68, up 8.16 percent. (C) 2021 Benzinga.com. Benzinga does not offer financial advice. All intellectual property rights are reserved./n
