In the first half of the year, the number of phishing emails and texts discovered increased by 145 percent. The Hong Kong Monetary Authority (HKMA) and the Hong Kong Association of Banks (HKAB) have issued a public warning about recent increases in phishing attempts. During the first half of the year, banks discovered 169 occurrences of suspicious websites, mobile applications, phishing messages, and emails, according to HKMA data. This is a 145 percent increase over the 69 cases discovered during the same time period last year. In the first half of 2021, 111 bank customers were targeted by phishing assaults, costing $22 million, compared to no such occurrences in 2020. In light of this, the HKMA and HKAB have launched a series of internet and social media ads with the slogan “Protect your Personal Digital Keys; Beware of Fraudulent Links!” The HKMA and HKAB reminded the public that internet banking login credentials are just as vital in the digital world as their house keys are in the physical one, and that they should be securely protected. Furthermore, banks will not send SMS or email communications with embedded hyperlinks leading customers to their websites or mobile applications to conduct transactions, nor will they solicit customers to give sensitive personal information, in accordance with the HKMA’s supervisory standards. It went on to say that if members of the public get SMS or email messages with embedded hyperlinks asking them to enter their internet banking login credentials, the messages should not be from banks. Before clicking any URLs ostensibly given by banks, the general people should think twice. Get Hong Kong Business sent straight to your inbox. Your e-mail address is required. Since you’ve arrived, there are a variety of ways you may collaborate with us to promote your business and interact with your customers. Our team can assist you in planning and executing a print and digital advertising campaign, as well as on our website and in print magazines. We can also host a live or virtual event for you, bringing in thought leaders and industry leaders who could be possible partners. We also conduct certain awards programs that allow you to be acknowledged for your accomplishments throughout the year, and you can participate or sponsor them. Allow us to assist you in moving your business forward with the support of a good collaboration! I’d like to obtain a copy of the media kit. Gaurav Mehra, co-author and partner, on looking at digitalization from the eyes of customers To be able to produce value that can be sustained, it’s critical to plan and develop digital efforts with the end-customer in mind./n
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