TOKYO — As more foreign tourists visit Japan, partly drawn by the weak yen, directing them beyond large cities and famous destinations, such as Tokyo, Osaka and Kyoto, is becoming the focus of the nation’s tourism sector.

Japanese travel agency JTB has expanded its inbound travel route offerings to less-known destinations such as Kanazawa since Japan reopened its border in 2022. This year, the company opened new routes to Tohoku and Hokkaido in northern Japan.

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