Microsoft Stock Is Rising. AI Investment Could Be ‘Best Money Ever Spent.’

Microsoft

is still looking to set the pace in artificial intelligence. It is taking direct aim at Google, and analysts are seeing Microsoft as gaining a first-mover advantage.   

Microsoft (ticker: MSFT) said Tuesday that it would add generative AI technology powering chatbot ChatGPT to its Bing search engine. It’s a rare chance for Microsoft to take the role of disruptive underdog while also wielding its financial might.