NCAA athletes will be able to profit from their name, image, and likeness, according to a landmark decision that took years to reach.
What Happened: Beginning July 1, the NCAA enacted a policy allowing incoming and current student-athletes to receive money from their name, image, and likeness (NIL).
“Today is a watershed moment for collegiate athletes because they may finally capitalize on name, image, and likeness opportunities,” NCAA President Mark Emmert stated.
The interim regulation will be in effect until new NCAA rules or federal laws are enacted.
Educators React: A new guideline at the University of Illinois requires players to show the school any contract worth more than $500 before signing it.
Beginning July 16, the University of Michigan’s policy requires athletes to file contracts with the school seven days before signing them.
BYU’s policy was one of the most surprising. The school mentions a number of popular taboo things, such as alcohol, gambling, and adult entertainment, as products that athletes are not permitted to promote, as well as coffee on the no-sponsor list.
Associated Link: EA Announces the Reintroduction Of Long-Sought College Football Video Game Athlete Deals: Deriq King, a quarterback for the University of Miami, was the first to sign a deal with College Hunks Hauling Junk.
Haley and Hanna Cavinder, Fresno State basketball twins, have struck a partnership with Boost Mobile, a DISH Network Corp. subsidiary (NASDAQ: DISH). On Instagram and TikTok, the duo has millions of fans.
Trey Knox, an Arkansas wide receiver, has signed a deal with Petsmart.
Several sportsmen, notably Oklahoma quarterback Spencer Rattler, have signed partnerships with Cameo, allowing fans to book them for brief video greetings.
According to Dave Portnoy, Barstool Sports, which is partially controlled by Penn National Gaming (NASDAQ: PENN), has formed a new “NCAA marketing agency” and has negotiated deals with Jacksonville State volleyball player Adelaide Halverson and Stanford football player Zach Buckey.
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