The campaign offers over 100 new Hong Kong experiences.
The Hong Kong Tourism Board (HKTB) launched the “Hong Kong Incentive Playbook: Up the Game for Your Team,” a campaign designed to inspire and reward incentive groups in response to new incentive travel trends.
The campaign curated over 100 new and authentic Hong Kong experiences offered to over 110 invited agents from Mainland, Southeast Asia, South Korea, and India.
The campaign is organised around five central themes: “Arts & Culture,” “Wellness & Nature,” “Neighbourhoods,” “Nightlife & Parties,” and “Hong Kong Signatures.”
The HKTB also launched a campaign website and themed short videos for the Playbook in English and Chinese.
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