“Oatly has crossed the line from hip to basic,” Bloomberg food reporter Deena Shanker recently declared on Twitter. Oatly has been around since 1994, when Swedish food scientist Rickard Öste developed the dairy substitute while researching lactose intolerance at Lund University. Petersson led a redesign of Oatly’s packaging and advertising.
Oatly’s offbeat marketing turned boring alt-milk into a $10-billion business
2021-04-10T10:56:10-04:00April 10th, 2021|