KUALA LUMPUR (July 8): Prudential Assurance Malaysia Bhd (PAMB) has announced the hiring of Lim Eng Seong as CEO of the insurer’s Malaysian life insurance unit, beginning July 1. Lim has more than 25 years of expertise in the banking and fast-moving consumer goods (FMCG) industries, according to PAMB, having previously served as deputy CEO of HSBC Malaysia and executive director of HSBC Amanah Takaful.
“Eng Seong will be in charge of leading Prudential’s life business in Malaysia and pushing its digital transformation to deliver health and wellness products to more people in the country starting July 1, 2021. Eng Seong takes over from Gan Leong Hin, who served as PAMB’s CEO for the previous six years “It was also added.
Lim reports to Nic Nicandrou, the chief executive of Prudential Corporation Asia (PCA) and a member of the PCA Executive Committee, on the reporting line.
According to Nicandrou, Lim brings to PAMB excellent industry insights and a depth of financial service knowledge.
“Our ambition to drive expansion in Malaysia, where we have a leading life insurance business, is reflected in his appointment… I am convinced that our Malaysian business will grow stronger and achieve even greater success under his direction in the next years “In the statement, he stated.
Lim stated, ” “I am privileged to be given the opportunity to lead such a remarkable organization. Prudential is a well-known brand in Malaysia, having served the changing needs of Malaysians for nearly a century. I’m looking forward to working with my colleagues to help Malaysians make the most of their lives by providing them with the tools they need to become healthier and wealthier.”/n
