EV maker Rivian Automotive Inc RIVN now allows customers to choose the ‘Max’ battery pack for its R1S SUV.
What Happened: The Max battery option, priced at a whopping $16,000, provides for an EPA-estimated range of 400 miles with dual-motor and performance dual-motor R1S SUVs.
Rivian offers three battery options: the standard pack, the large pack, and the Max pack. While the standard pack which offers the least range among the three is free, the large pack is priced at $6,000.
The large pack provides 352 miles with Dual-Motor and Performance Dual-Motor and 321 miles with the quad motor R1S.
Reaction To The Pricing: The Max pack will offer 48 miles for an extra $10,000 than the large pack for dual motor and performance dual motor SUVs.
Several users took to X to flag the high price with many noting it to be not worth the price.
“Typically upgrading range costs around $100/ mile. Rivian charging $200/ mile,” a user wrote on the social media platform.
“You have to be kidding me. $10,000 for 48 miles?!?!? That is over $208 a mile,” another said.
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