Samsung collaborates with Web3 giants to bring immersive experiences to millions through smart TVs, revolutionizing entertainment.
Partnerships with Wilder World, Illuvium, and Savage pave the way for the mainstream adoption of blockchain gaming.
Samsung has announced its collaboration with prominent Web3 projects to deliver immersive experiences to over 200 million users through its smart TVs. The GEN|3|GATE initiative marks a significant step towards creating an interoperable environment for smart TVs powered by Polygon PoS, opening doors to many possibilities in the on-chain world.
This collaboration marks a significant step towards integrating the metaverse experience into mainstream entertainment, making Wilder World one of the first AAA-grade web3 games accessible to regular gamers through Samsung’s Smart TVs. Samsung has integrated Wilder World’s assets and information into its platforms and non-fungible token (NFT) gallery. This integration aligns with Samsung’s Gen3 initiative, aimed at bringing web3 to its devices and gadgets, and reinforces the company’s commitment to innovation and accessibility.
The partnership between Samsung and Wilder World aims to ensure the global accessibility of the gaming metaverse on Samsung TVs and other hardware. By leveraging Samsung’s extensive distribution network, Wilder World will reach millions of households, allowing users to immerse themselves in the next generation of gaming experiences from the comfort of their living rooms.
Frank Wilder, co-founder of Wilder World, expressed excitement about the collaboration, stating, “We’re thrilled to be working with Samsung to make Wilder World more accessible through their smart TVs.” This partnership empowers gamers by providing them access to high-quality web3 content, furthering Wilder World’s mission to create a next-gen gaming metaverse emphasizing immersion and realism. Additionally, it ensures a seamless and immersive gaming experience for users, positioning Wilder World as a frontrunner in the rapidly evolving landscape of web3 gaming.
Expanding Partnership Landscape
This collaboration is not the first time Samsung has ventured into the web3 space. Last year, the electronics giant partnered with crypto exchange Crypto.com to offer an optimized version of its app for Samsung Galaxy Z Fold devices. These strategic alliances underscore Samsung’s commitment to embracing emerging technologies and providing innovative solutions to its customers.
Samsung’s foray into the metaverse extends beyond its partnership with Wilder World. The tech giant has previously ventured into the realm of NFTs, collaborating with NiftyGateway to introduce an NFT Smart TV Service and integrating an NFT aggregation platform into its displays, as reported by Crypto News Flash. Moreover, Samsung has established an NFT store in Decentraland, showcasing its dedication to seamlessly bridging web2 and web3.
Beyond its collaboration with Wilder World, Samsung is joining forces with other prominent entities in the metaverse space, including World of Women NFT, Illuvium, Ledger, and Savage. Illuvium and Savage have already highlighted the transformative potential of their collaborations with Samsung, marking a new era in gaming and digital entertainment.
The community has responded positively to Samsung’s partnerships, which is reflected in the market value of associated tokens like MATIC. With Samsung’s entry into the metaverse arena, investors and enthusiasts anticipate significant gaming and entertainment technology advancements. Despite fluctuations in token value, the long-term outlook remains optimistic, fueled by the promise of innovative collaborations and enhanced user experiences.
