HONG KONG — Chinese tech giant Tencent Holdings said Wednesday that the company has “moved into a high-quality revenue growth model,” mainly by leveraging its superapp WeChat and continuous operating efficiency improvement.
The company is tapping WeChat features including short-video platform Channels, mini-programs and mini-games for additional ad revenue “for many years to come,” given that the traffic to Channels “continues to grow.” Closed-loop advertising revenue through WeChat increased 30% on the year and contributed over half of WeChat’s advertising revenue, the company said.
