The Eagles and Chiefs will play second fiddle to the commercials for many Americans, but investors looking for ideas should brace for an upset
Illustration: Nathan Hackett
Curb your enthusiasm for this year’s Super Bowl advertisers.
The cost of a commercial during Sunday’s big game is around $7 million for a 30-second spot—about three times what it was in 2007. That comes despite a steady drop in television viewership. It is still a good deal for many advertisers, though, because they have become a cultural touchstone in today’s fragmented media landscape—a rare occasion when most American households are tuned in to the same thing at the same time.
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