Pico, owned by ByteDance, has increased shipments of VR headsets as it attempts to compete with Meta’s Quest 2
TikTok is at a crossroads, as U.S. concerns about its Chinese ownership grow. Some officials have explored the idea of forcing a sale to a U.S. company. WSJ explains the challenges of making that happen. Illustration: Preston Jessee
ByteDance Ltd., the China-based owner of TikTok, is starting to snare market share in the virtual-reality headset space that Meta Platforms Inc. has identified as critical to its future.
Two years ago, ByteDance bought Pico, a Chinese startup that makes VR headsets. That launched a new front in the Chinese company’s competition with Meta, whose Instagram and Facebook services have been battling for users and advertising dollars against TikTok as the short-video app soared in popularity.
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