CEO Jeff Green told CNBC Wednesday that Trade Desk has introduced a new ad-trading platform to limit the number of adverts delivered to users on free streaming services. Solimar, a technique for businesses to optimize digital advertising campaigns on the internet, was unveiled earlier by the digital ad-buying platform. Green said the platform will use data to target audiences for marketers, with the objective of ensuring that customers will see no more than three ads during a commercial break on streaming services, in an interview with Jim Cramer on “Mad Money.” “Our ambition for the internet is to maintain the internet’s quid pro quo, where you see appropriate advertisements in exchange for free information,” he said. “If you can make those relevant and [use] data that is really sensitive to the consumer, you can reduce the number of advertising to two or three.” On Wednesday, Trade Desk, a $39 billion company based in Ventura, California, also announced the formation of TD7, its venture capital arm, which would invest in open internet technologies. According to a news release, the venture arm made its first investment in Chalice, a firm focusing on algorithmic ad buying. The stock of Trade Desk climbed 1.41 percent in the day, closing at $77.64. To date, the stock has lost 3% of its value. Do you have any questions for Cramer? Cramer may be reached at 1-800-743-CNBCW. Interested in learning more about Cramer’s world? Make contact with him! Money that’s out of control Jim Cramer on Twitter Twitter, Facebook, and Instagram are three of the most popular social media platforms. If you have any questions, comments, or recommendations for the “Mad Money” website, please send them to madcap@cnbc.com./n
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