Fender’s flagship store in Tokyo will sell electric, acoustic and bass guitars, along with equipment such as amplifiers and effects pedals. (Photo courtesy of the company)

AKIRA KITADO, Nikkei staff writer |

TOKYO — U.S. guitar maker Fender is set to open its first-ever retail store this month in Japan, hoping that its hard-rocking brand will appeal to both music lovers and people who like their style.

Fender Flagship Tokyo will feature the company’s new apparel brand, F Is For Fender, as well as a full array of its guitars and a soundproof room for musicians to play “loud.”

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