Fender’s flagship store in Tokyo will sell electric, acoustic and bass guitars, along with equipment such as amplifiers and effects pedals. (Photo courtesy of the company)
AKIRA KITADO, Nikkei staff writer |
TOKYO — U.S. guitar maker Fender is set to open its first-ever retail store this month in Japan, hoping that its hard-rocking brand will appeal to both music lovers and people who like their style.
Fender Flagship Tokyo will feature the company’s new apparel brand, F Is For Fender, as well as a full array of its guitars and a soundproof room for musicians to play “loud.”