ViacomCBS gives MTV, Nickelodeon heads global reach

The ViacomCBS headquarters in New York, New York, United States, on December 5, 2019. Kate Munsch/Kate Munsch/Kate Munsch/Kate Munsch/Kate Munsch Reuters, 1 July – As part of its ambition to expand internationally, ViacomCBS is boosting the heads of MTV Entertainment Group and Nickelodeon to give them global oversight of their brands. MTV President Chris McCarthy and Nickelodeon President Brian Robbins will both take over as CEOs of those companies, with a global scope, under the new arrangement. CBS’ global content strategy will now be overseen by George Cheeks, the company’s president and CEO. The changes are part of a larger reorganization aimed at bringing the company’s domestic and international operations closer together. The three executives will continue to report to Bob Bakish, the CEO of ViacomCBS. Raffaele Annecchino, the president of ViacomCBS Networks International, will remain in his position. Tanya Giles, formerly of MTV Entertainment Group, was named chief programming officer for the company’s streaming segment in June, as part of a restructure of senior management that emphasizes the company’s direct-to-consumer business as central to everyone’s role. find out more Prior to the debut of streaming service Paramount+, ViacomCBS announced a previous streaming-related restructure in October. Helen Coster contributed reporting, and Jan Harvey edited the piece. The Thomson Reuters Trust Principles are our standards./nRead More