Six in 10 Gen Zs said they need a firm that backs equity, diversity, and inclusion.

The majority of Gen Zs (62%) are requiring strong equity, diversity, and inclusion (ED&I) from their employers, higher than Gen X (49%) and Millennials (56%), a Randstad report showed.

Gen Zs also has the highest percentage (24%) of respondents who answered that they would rather be unemployed than work for a company that does not align with their personal values.

With these findings, Randstad advised firms to invest in equity and inclusion to retain and attract talent.

READ MORE: HK businesses second to last in employee well-being: survey

“Whilst more than half of Hong Kong respondents expect D&I support from their employers, data show that Millennials and Gen Xers believe their employers do not support LGBTQIA+ employee protection and inclusion,” read the statement.

The findings highlight “the significance of creating a more equitable workplace and addressing the changing needs of future generations.”

Follow the link for more news on

Also Read

Join Hong Kong Business community

Since you’re here…

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Read More