As immunizations became more widely available and Americans returned to work, travel, and entertainment, DoorDash (NYSE: DASH) saw a significant increase in shampoo and conditioner orders.
Grooming became crucial once more.
The delivery company recently released the findings of its Deep Dish Report, a midyear assessment at how customer spending and life habits have changed so far in 2021, based on data from the DoorDash platform from January 1 to June 1.
“As we settle into 2021, the previous six months have continued to illustrate the resiliency of companies, restaurants, and people across the country as we forge closer to a reopened world,” DoorDash stated in a blog post presenting the survey results. “Connection, convenience, and soothing cuisine remain vital parts of our consumers’ lives as vaccines become more widely available and companies prepare to reopen their doors.”
In late May, DoorDash commissioned Pollfish to conduct a study of 2,000 adults in the United States to see what habits have altered as a result of the outbreak. According to the findings, 68 percent of Americans intend to travel to new destinations and 63 percent intend to sample new restaurants.
In addition, 95% of Americans stated they would support local businesses in 2020, with 91 percent saying they would support Black-owned, women-owned, or Asian-American-owned firms. Furthermore, 65 percent of those polled stated they would sooner give up social media than never have an item delivered again.
Related:
The data analysis, on the other hand, was what revealed genuine changes in behavior. Shampoo and conditioner orders on the DoorDash platform climbed by 1,233 percent and 1,339 percent, respectively, in the first half of 2021, ostensibly because Americans were more likely to leave the house. Tampons had a 686 percent increase, condoms had a 286 percent increase, and vitamins had a 254 percent increase.
A $2,955 order for 35 bottles of expensive perfume was the greatest single order on the DoorDash platform in the first half of 2021. I’m curious as to what that driver received as a tip.
Also on the rise were so-called “fun foods.” The top ten were as follows:
Shake with chocolate (440 percent increase)
Nuggets of chicken (410 percent increase)
Pizza with cheese (362 percent increase)
Sandwich with spicy chicken (286 percent increase)
Burrito de carne (248 percent increase)
sauce with a kick (201 percent increase)
Muffins with blueberries (161 percent increase)
Cheeseburger with bacon (113 percent increase)
Sandwich with sausage and egg (107 percent increase)
Nachos are a delicious snack (103 percent increase)
French fries, quesadillas, iced coffee, boneless wings, and chocolate chip cookies were among the most popular comfort and snack foods on the platform. In the first half of 2021, orders for glazed doughnuts increased by 501 percent, while orders for sweet tea increased by 284 percent.
According to the survey, 65 percent of Americans anticipate to resume celebrating birthdays and holidays with their families and friends. The states having the most gifting orders were California, Texas, and New York.
DoorDash announced a 198 percent year-over-year increase in Q1 revenue to $1.1 billion, up from $970 million in Q4 2020. Orders were $329 million, up 219 percent year over year. Marketplace GOV grew by 222 percent year over year to $9.9 billion, up from $8.2 billion in the previous quarter. GAAP gross profit climbed 233 percent year over year to $493 million, up from $477 million in Q4, and adjusted EBITDA improved to $43 million, up from a $70 million loss in Q1 2020.
Brian Straight’s Modern Shipper articles can be found here.
Social Auto Transport has raised $1.5 million in seed capital to develop its auto-moving business in the gig economy.
Bringg’s partnership with Uber gives up new possibilities for e-commerce.
This summer, Walmart will launch a drone delivery pilot program.
Pixabay image by S. Hermann and F. Richter
One of our external writers wrote the previous article.
It has not been modified and does not represent Benzinga’s perspective./n
