(BUSINESS WIRE)—SAN JOSE, Calif.— The WiSA Wave marketing strategy, which was developed by Summit Wireless Technologies (NASDAQ: WISA), has upped projections for 2021 site traffic from 1 million to 2 million. The Association’s website received approximately 900,000 visitors in the first half of 2021, an increase of over 1000 percent over the same period last year. Consumers continue to visit WiSA’s website to learn more about the wireless home cinema sector, exposing them to a large and growing range of WiSA member products during the important purchase decision process. Return-users accounted for over 25% of WiSA’s traffic the week before Father’s Day, exceeding the 21% return-users reported during the 2020 holiday season. The WiSA site was visited for an average of 1:52 minutes by these recent users, establishing it as a vital source of information during their individual consumer journeys. “We are ecstatic to see the Wave project generating so much interest in our area and directing so many people to educational opportunities,” stated WiSA President Tony Ostrom. “It’s encouraging to see interest and enthusiasm develop at such a quick rate, especially with so many excellent new WiSA Certified(TM) devices entering the market and generating great systems and entire home theater bundles. We think that these good trends will result in large site traffic and sales over the holiday season of 2021.” WiSA Wave provides Association members with supercharged digital marketing capabilities that accelerate product sales by leveraging WiSA’s growing digital audience by providing tailored campaigns and access to the Association’s strong consumer database and analytics. WiSA is gaining actionable insights by pioneering the marketing and messaging of the wireless home cinema segment, which is resulting in sales spikes for its members. Since its launch in September 2020, WiSA Wave has seen considerable year-over-year and quarter-over-quarter growth in web traffic.
As traffic grows, WiSA now anticipates 300,000 online visits in Q3 and 850,000 in Q4 2021, increasing the total for 2021 to 2 million.
Virtual Roadshow for Summit Wireless
On July 15 at 11:30 a.m. Eastern time (8:30 a.m. Pacific time), learn more about WiSA Wave.
WiSA, LLC is a company based in the United States.
The Wireless Speaker and Audio Association, or WiSA(R), is a consumer electronics organization dedicated to developing interoperability standards that are used by major brands and manufacturers to deliver immersive sound through intelligent devices. Any member brand’s WiSA Certified(TM) components can be combined to greatly improve the experience of movies and video, music, sports, gaming/esports, and other media. WiSA also provides reliable, high-definition, multi-channel, low-latency audio without the hassles of traditional audio systems. WiSA can be found at www.wisaassociation.org for further information.
Summit Wireless Technologies, Inc. is a company that specializes in wireless technology.
Summit Wireless Technologies, Inc. (NASDAQ: WISA) is a pioneer in immersive wireless sound technology for smart devices and next-generation home entertainment systems. Summit Wireless collaborates with leading CE brands and manufacturers such as Samsung’s Harman International, LG Electronics, Klipsch, Bang & Olufsen, Microsoft’s Xbox, and others to deliver seamless, dynamic audio experiences for high-definition content such as movies and video, music, sports, gaming/esports, and more. Summit Wireless is a founding member of WiSA, the Wireless Speaker and Audio Association, and together they aim to promote the most dependable interoperability standards in the audio industry. Summit Wireless, originally Summit Semiconductor, Inc., is based in San Jose, California, and has sales offices in Taiwan, China, Japan, and Korea. Visit www.summitwireless.com for more information about Summit Wireless Technologies, Inc.
* When a WiSA USB Transmitter is plugged in and a user interface is engaged through an APP or product design like LG TVs, WiSA Ready TVs, gaming PCs, and console systems are “ready” to broadcast audio to WiSA Certified(TM) speakers.
All rights reserved. (C) 2021 Summit Wireless Technologies, Inc. Summit Wireless Technologies, Inc. owns the trademarks Summit Wireless Technologies and the Summit Wireless logo. WiSA, LLC’s trademarks and certification marks include the WiSA logo, WiSA(R), WiSA Ready(TM), and WiSA Certified(TM). Trade names, trademarks, and product names belonging to third parties are the intellectual property of their respective owners.
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This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are not historical facts. Actual results, performance, or accomplishments may differ considerably from those projected in these forward-looking statements. In some cases, words like “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” “likely,” “will,” “would,” and variations of these terms and similar expressions, or the negative of these terms and similar expressions, can be used to identify forward-looking statements. These forward-looking statements are inevitably based on estimates and assumptions that, while we and our management believe they are reasonable, are fundamentally uncertain. As a result, readers should exercise caution when relying on these forward-looking statements. Actual results may differ materially from those expressed in these forward-looking statements as a result of risks and uncertainties affecting Summit Wireless’ business, including current macroeconomic uncertainties related to the COVID-19 pandemic, our ability to predict the timing of design wins entering production and the potential future revenue associated with our design wins; our rate of growth; and our ability to predict the timing of design wins entering production and the potential future revenue associated with our design wins./n
