YouTube, an online video-sharing platform owned by Alphabet Inc. GOOG GOOGL Google, rolled out a new feature, “Jump ahead,” for its Premium subscribers.
What Happened: Initially tested in March, the “Jump ahead” feature is now available to Premium subscribers through youtube.com/new. It is powered by artificial intelligence and allows users to skip to a video’s most commonly skipped section.
The pill-shaped “Jump ahead” button appears for a few seconds in the bottom-right corner before disappearing if the user only wants to skip ahead by 10 seconds, reported 9to5Google.
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Upon tapping, a “Jumping over commonly skipped section” overlay, badged by YouTube Premium, will appear.
This feature is only available on the YouTube Android app in the U.S. for English videos with the common factor being a high number of views. It is not available on every video, and users must be YouTube Premium members to enable this experiment, which is set to end on June 1.
This feature is the latest addition to YouTube’s AI-powered capabilities, joining the “Ask” questions generated AI feature.
Why It Matters: This new feature is in line with the recent focus on AI by YouTube’s parent company. In April, a Stifel analyst predicted a brighter future for Alphabet, citing the company’s growth through strength in mobile search, YouTube, and programmatic advertising, driven by AI capabilities.
Alphabet’s focus on AI has also been reflected in its financial performance. In the first quarter of 2024, Alphabet reported a 15% year-over-year increase in revenue, attributing its growth to AI leadership among other factors.
In the quarter, Google Search generated $46.156 billion in revenue, YouTube advertising brought in $8.09 billion, and Google Cloud’s revenue amounted to $9.574 billion.
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