(Photo by Mohd Suhaimi Mohamed Yusuf/The Edge)
KUALA LUMPUR (May 18): Grab Malaysia plans to launch a new programme aimed at helping small businesses adapt to the growing demand for delivery services next month. This is in line with the company’s #TechUntukSemua programme to empower small businesses to access opportunities from the digital economy.
Dubbed “GrabFood Small Business Programme”, it will comprise three key areas — an online solution, a marketing campaign to drive demand and visibility on GrabFood, and learning and development opportunities for small businesses.
The first area called Grab Online Shop enables small GrabFood businesses to have their own branded website with a unique URL as an additional sales channel.
“With the support from Grab, they can effortlessly set up their website based on their preferred look and feel, and promote it on their social media channels. The online shop will be integrated with GrabPay and GrabRewards, and deliveries fulfilled by Grab’s delivery-partners,” said Grab Malaysia in a statement today.
The second area features week-long promotions every month to spotlight small businesses on GrabFood. Fully-funded by Grab, the campaign aims to increase discoverability, as well as drive more traffic and sales to small businesses
“Grab will kick-off the ‘GrabFood Small Business Week’ with a free delivery campaign from May 25 to June 7 to help increase their visibility and orders,” it added.
Meanwhile, Grab will organise a series of webinars to equip businesses with knowledge and insights to help them grow their business further on Grab. Topics include tips to maximise online presence through Grab’s platform tools, turn data into insights to drive more traffic to digital stores and strategies to enhance online menus.
“The pandemic has disrupted small businesses, and gave us insights into their needs as they cope with the current challenging times. Additionally, studies have also shown that consumers are likely to continue using digital services going forward, even in a post-pandemic world. Considering this, we believe our technology and capabilities can provide small businesses with longer-term solutions to help them address consumers’ evolving needs,” Grab Malaysia managing director Sean Goh said.
“The new programme is an example of how we are using our platform and making technology more accessible to small businesses.”
