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SoftBank Corp invests RM250m in Axiata’s digital marketing unit for 23.07% stake

2021-05-11T03:06:00-04:00May 11th, 2021|
SoftBank Corp invests RM250m in Axiata's digital marketing unit for 23.07% stake

KUALA LUMPUR (May 11): Japan’s SoftBank Corp is investing RM250 million (US$60 million) for a 23.07% stake in Axiata Group Bhd’s digital marketing subsidiary ADA. The price tag values ADA at RM1.07 billion (US$260 million).

Axiata president and group chief executive officer (CEO) Datuk Izzadin Idris said ADA expects to benefit from the unlocking of significant global synergistic opportunities.

SoftBank is both a financial and strategic investor, given that it has interests in digital companies globally, including LINE, Cinarra and Incudata, he added.

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